To unlock the true potential of tourism for East New Britain’s provincial growth and prosperity, a focused and substantial investment is imperative for both the ENB Tourism Authority and ENB Tourism Board. Their role should encompass robust identification, development, and promotion of key tourism products, as well as the creation of essential tourism facilities and infrastructure within the province.

In order to effectively execute their initiatives, it is vital that the restructured Authority receives full financial backing. This support will empower officials to implement programs efficiently. Additionally, the ENB Tourism Authority must consistently update its tourism database to facilitate informed planning. Accurate and dependable data is paramount for comprehending the sector’s impact. This information is indispensable for administrators, policymakers, and stakeholders to shape the industry’s trajectory.

Data-driven assessments will enable the formulation of effective policies that guide the sector’s future and developmental progress. This knowledge will play a pivotal role in making prudent and sustainable investments in tourism, fostering growth.

The path ahead should prioritize collaboration, inclusivity, consultation, evidence-based benchmarks, a people-centric approach, and sustainability. The objective is to position tourism as an alternative socio-economic activity that can bolster the local economy, elevate living standards, and alleviate poverty, all while preserving the rich cultural and environmental heritage of East New Britain Province.

To achieve this, alignment with pertinent sector legislation and policies is crucial. Programs should be scrutinized and validated to ensure they are effectively realizing their intended strategies. The evolving international tourism landscape presents both allure and challenges, with emerging obstacles in the global business sphere. This underscores the need for continuous enhancement of sector programs to fuel growth. Anticipating positive outcomes from foreign partnerships and bilateral agreements, such as the South Sea Horizon agreement, is a beacon of hope.

Over the upcoming five years, the ENBTA envisions their enterprises embracing greater globalization and automation, propelled by increased integration with various economic sectors.

In this light, the potential impact of tourism on East New Britain’s economic and social advancement is substantial. It can serve as a catalyst for business expansion, trade, capital influx, job creation, and entrepreneurship, all while safeguarding the region’s heritage and cultural essence.

In a time of uncertain policy dynamics and divergent opinions on tourism, the sector’s trajectory towards improvement hinges on forging strong global business alliances and venturing into the international tourism arena through well-established and expanded bilateral ties.